China's ceramic tile industry

The integration of China's ceramic tile industry with traditional industries is driving a historic leap from 'manufacturing' to 'intelligent manufacturing' in the industry. Driven by the deep adjustment of the real estate industry and the dual goals of 'dual carbon', the ceramic tile industry is accelerating its integration with traditional fields such as building decoration and home design, transforming from a single product supplier to a service provider of 'spatial functional solutions'. In 2024, the proportion of customized ceramic tile revenue has reached 25%, an increase of 12 percentage points from 2020. Leading enterprises such as Marco Polo have a market share of over 30% in high-end villa projects through their 'full case design+product customization+construction services' model. On the technical level, traditional craftsmanship is deeply integrated with modern design, and innovative technologies such as inkjet printing, nano self-cleaning, and intelligent temperature control have upgraded ceramic tiles from basic decorative materials to functional and artistic spatial carriers. The penetration rate of new products such as large-sized rock slabs and thin sheets has significantly increased, with the proportion of 900mm × 1800mm and above large slabs exceeding 30% in the high-end market. In 2026, the industry will bid farewell to the 'face saving project' and enter a pragmatic stage. Greening, intelligence, and high-end will become the core of development, promoting industrial chain collaboration and value reconstruction, and setting a new benchmark for the transformation and upgrading of the traditional building materials industry.